Jägermeister Gift Box Packaging
The values of the Jägermeister brand are the ideas of the Bauhaus, commitment to the current musical culture and nightlife, active participation in the promotion of young and talented artists.
Our task was to develop a gift package that would stand out on the shelf in a non-standard way and broadcast the brand's ideology to a wide audience.
The packaging should be eco-friendly and completely recyclable, convey the idea of proper consumption of the drink: chilled to -18 degrees.
Insight: as a rule, a bottle of Jägermeister is bought when going to a house party or pre-party.
The shape of the box resembles the play icon, and the reverse side contains a QR code that allows you to access the current playlist from Jägermeister.
Such combination of elements not only reflects the basic idea of communication: turn on cool music and pump up your party but also supports young musical performers.
Vadim Vasiliev, idea
Anastasia Stern, design
Pavel Kharitonov, visualization
Zara Picken, illustration
Evgenia Romanova, copyright
The values of the Jägermeister brand are the ideas of the Bauhaus, commitment to the current musical culture and nightlife, active participation in the promotion of young and talented artists.
Our task was to develop a gift package that would stand out on the shelf in a non-standard way and broadcast the brand's ideology to a wide audience.
The packaging should be eco-friendly and completely recyclable, convey the idea of proper consumption of the drink: chilled to -18 degrees.
Insight: as a rule, a bottle of Jägermeister is bought when going to a house party or pre-party.
The shape of the box resembles the play icon, and the reverse side contains a QR code that allows you to access the current playlist from Jägermeister.
Such combination of elements not only reflects the basic idea of communication: turn on cool music and pump up your party but also supports young musical performers.
Vadim Vasiliev, idea
Anastasia Stern, design
Pavel Kharitonov, visualization
Zara Picken, illustration
Evgenia Romanova, copyright
