— THE CONCEPT
The idea was firstly named Making a Lemonade. After brainstorming as a team we decided to evolve the concept, embracing visual keys such as daily news, notes and finally post-its.
As soon as the new name was suggested, On a Cheerful Note, we were sure to have discovered not only a visual key for the hole project but also the path to design the visual identity and all User Interfaces.
— THE PROBLEM
There are similar website and social media profiles out there. But the bigger problem is the environment those good news are delivered.
To get there you have to dodge dozens of adds or skip growth hacking discourses. In the end is all about marketing in the experience.
To get there you have to dodge dozens of adds or skip growth hacking discourses. In the end is all about marketing in the experience.
ADAM — Persona A
Adam is looking for joyful online content to help him deal with personal issues and health conditions. A consumer of motivational Social Media profiles he’s always wary about intentions behind creators. Maybe just reading good news would help him a lot.
BRENDA — Persona B
Brenda is a jack of all trades. and when she finds good initiatives such as OACN she wants to offer help. She intends to collaborate and share news with Admins to help the project to grow stronger and reach other people that may love it just as she does.
— UX JOURNEYS
Before starting the sketches I tried to understand the requirements of such journey. Then I've considered mapping the interfaces and actions to turn the app into a real tool.
