2021 | Brand Identity Design | Commissioned
21ST is an incubator born of the collaboration between CentraleSupéléc, the University of Paris-Saclay and Centrale F with the ambition of supporting the most disruptive innovations of the twenty-first century.
CREATIVE DIRECTION
VISUAL IDENTITY
COLLATERALS
CHALLENGE
The team in charge of 21ST at CentraleSupéléc contacted me to help them create a visual identity that stands out by its ambitions and its clear positioning. Wishing to help ambitious start-ups build the world of tomorrow, the image of 21ST had to reflect a certain assurance. With more and more incubators on the market, 21ST had to differentiate itself through a strong and committed image.
SOLUTION
The system had to be flexible according to the different media and the different themes addressed. Human Odyssey in red, Ecosystem Regeneration in green and Business Revolution in blue-violet.
The main typography, Stratos, carries the values of 21ST. Wishing to impact society through its actions and current issues. This typographic choice affirms a will of change without compromise. The result is a visual identity that carries the values and ambitions of 21ST through a flexible and recognizable system without seeing the logo.
