About
Year 2021 — Agency Paradigma Innovation — Work website design & development
Illustration Giusy Litteri — Sound design Boris D'Agostino
Vesti il futuro is a project by the NGO Mani Tese which aims to raise awareness about the environmental impact of fast fashion. In order to engage with young users we developed a lead generation website consisting of three mini-games. The idea was to develope an highly interactive story about how fast fashion crimes may affect the future. We made wide use of animations and microinteractions in order to create an immersive experience.
The story is set in a dystopian future where the damage caused by the fashion industry has led to irreversible consequences. The user is placed at the center of the narrative as he is entrusted with the task of going back in time to put things back in place.
The story is set in a dystopian future where the damage caused by the fashion industry has led to irreversible consequences. The user is placed at the center of the narrative as he is entrusted with the task of going back in time to put things back in place.
Typography
Colors
The color palette is based on shades of purple in order to create a surreal and dreamlike atmosphere. The dark and unrealistic tones of the first sections convey a sense of oppression and obscurity, while when you move on to the missions the scene lights up, symbolizing the hope of changing things. Finally, at the end of the missions, the illustrations take on realistic colors to symbolize the return to reality.
Memory game
Get rid of the unnecessary
The concept behind the first mini-game concerns the first step to be taken to become aware of our impact on the environment regarding the compulsive purchase of clothing. The user is therefore asked to eliminate unnecessary items from their wardrobe, here represented as duplicates.
Puzzle game
Create awareness
The second game arises from the fact that to really change things you need to understand what is happening and look for solutions. Very often there is a tendency to emphasize the moral aspect of climate change, without however proposing viable solutions.
Therefore, people are often not informed about the impact their actions have on the environment and the future of the planet, nor about how to change their way of life to improve things. The first thing to do, so, is to get information. In the mini-game the user is asked to reconstruct a document as a metaphor for seeking information and becoming aware of what is happening.
Create awareness
The second game arises from the fact that to really change things you need to understand what is happening and look for solutions. Very often there is a tendency to emphasize the moral aspect of climate change, without however proposing viable solutions.
Therefore, people are often not informed about the impact their actions have on the environment and the future of the planet, nor about how to change their way of life to improve things. The first thing to do, so, is to get information. In the mini-game the user is asked to reconstruct a document as a metaphor for seeking information and becoming aware of what is happening.
Connect the dots
Unity is strength
In the third, and last game, the user is asked to connect points on a scenario made up of houses to symbolize how the sharing of information and the consequent awareness on the part of many can move a much more important change than what a single individual can do. During the game, the user is presented with tips on how to experience fashion in a sustainable way.
Unity is strength
In the third, and last game, the user is asked to connect points on a scenario made up of houses to symbolize how the sharing of information and the consequent awareness on the part of many can move a much more important change than what a single individual can do. During the game, the user is presented with tips on how to experience fashion in a sustainable way.
Lead generation
All missions completed
At the end of the game, the user is taken to a contact form through which, if he wishes, he can become a volunteer for the association and therefore receive information and participate in the initiatives of the NGO. The experience ends with a thank you page where the user can download and share cards with informations about the environmental impact of fast fashion.
All missions completed
At the end of the game, the user is taken to a contact form through which, if he wishes, he can become a volunteer for the association and therefore receive information and participate in the initiatives of the NGO. The experience ends with a thank you page where the user can download and share cards with informations about the environmental impact of fast fashion.
