Paxton Brinkley's profile

Hierarchy and Tschichold

Project 7: Hierarchy and Tschichold

For this project we had to study and observe a master typographer; Jan Tschichold. This project had to establish three hierarchies on a book cover by studying Jan's typography skills and typographic layouts. The goal was not to mimic Jan's typography work but to create our own interpretation of typography by considering simplicity, organization, uniforms, poetry, and hierarchy. The book covers size is 10x1x7 for each one and the interior pages were 9.5x6.5 leaving space for the cover. We were able to use two solid pantone colors plus black and white. You can find my process here.
This was one of my first book covers I made that I used for my final book cover. I felt that this design portrayed Jan's designs, which follows the guide lines of the project. This design was originally in black and white but I kept the black and added yellow to give contrast. I have established three hierarchies on the front, back, and spine. If you were looking at this on a book shelf, master typographer would be the only bold text to stand out. Jan Tschichold is the hierarchy on the front page since it's larger than the other existing text. Last, the date on the back cover is larger than the other text since the publish date is more important than the other existing text. I wanted to the layout to be small and timid is some areas of the cover, if you look at the cover you will notice that the layout with type is connected. Telling a short story.
For this book cover, I have more attention brought to the front cover. I wanted to Have Jan Tschichold bleed off the right edge of the front cover and have additional type right across from Jan Tschichold. I also wanted to the book to guide the users eyes to the front of the book to the back where the purple continues all the way across the back cover. The layout and type are aligned pretty well since the color matches the text. Using Futura fits this modern book cover since the bold type matches the solid color coat, I figured that using a type with serifs would distort the blockiness of the design. 
For this design, I decided to clump type together and angle it about 17.5 degrees to give direction instead of the type being 90 degrees. I also enlarged the type to expand outward to the spine and back cover. By doing this I wanted to viewer to become curious on why there is hardly any type on the spine (if were on a shelf). I changed the type a couple of times to match the universe type. Eventually, I kept universe and changed the thickness to think condensed. Layout wise, I think I could have done better at making the front cover align with existing type on the back or incorporate the text with the front cover. 
This is a close up image of my most successful design, here, it's all about aligning the pages so there is no mistakes on the spine and front cover.
Here is another mockup showing my design being applied onto multiple soft cover books and on a tablet screen. The alignment looks good so far no errors.
Here on this mockup, you can see the back cover and the spine more. The alignment is centered to fit all of the pages.
Final mockup showing a hero shot of my final design on a hard cover book. The design is condensed to the edges of the book not filling the book with a ton of type. There is a sense of space as well as organization.
Hierarchy and Tschichold
Published:

Hierarchy and Tschichold

Published: