我们对自己的儿童设计工作室，进行了 VI 设计升级。从设计理念的定义到视觉的执行表达。
KDC 创立之初的理念：对这个幼小的群体，我们需要倾注更多的尊重和爱。尊重表示着孩子们需要被认真对待，而不是被想当然的认为就是简单、幼稚。爱表示着我们要为孩子们创造优秀的产品与体验，而非当前那些充斥在他们生活中的大量粗制滥造的儿童产品。
对于 KDC 的视觉呈现，我们希望是现代的、清晰明确的风格。现代即当下，孩子理解喜欢，成人可欣赏的。清晰明确即特质，找到自身的特点，并将其清晰表达。
We did a VI of our own children’s design studio, KDC. From the definition of design concept to the expression of visual execution.
The design philosophy of KDC：We need to give more respect and love to the kids. Respect means that kids need to be taken seriously, not taken for granted as simple and naive. Love means creating great products and experiences for the kids, not the mass produced children’s products that are currently flooding their lives.
For the VI of KDC, we want it to be modern and clear. The modern is the present, the kids understand and like, the adult may appreciate. Clarity is character. Find the identity and articulate it.
视觉化儿童情绪为例，设计师们从观察儿童情绪的行为、声音、状态，记录下这些抽象的描述，通过形状、动效、色彩来去表达。以下是对生气、好奇、开心、害怕四种情绪的文案描述及视觉表现。
The designers observed the children’s emotional behavior, voice, state, record these abstract description, through the shape, dynamic effect, color to express.The following is a description and visual representation of four emotions: anger, curiosity, happiness, and fear.
A little anger
Like a volcano
生气是一座爆发的火山
A little curious
Like a free-swimming fish
好奇是一条畅游的鱼儿
A little happy
Like a flying bird
开心是一群飞翔的小鸟
A little fear
Like a cautious rabbit
害怕是一只受惊的兔子
Like a volcano
生气是一座爆发的火山
A little curious
Like a free-swimming fish
好奇是一条畅游的鱼儿
A little happy
Like a flying bird
开心是一群飞翔的小鸟
A little fear
Like a cautious rabbit
害怕是一只受惊的兔子
