Capture is an emerging marketing agency based in Adelaide, Australia, focused on developing design and marketing strategies for local and international clients in B2B sectors. The agency has had solid growth in its early years but had yet to articulate a clear concept to its own brand, outside of the impactful logotype. The task here was to establish a visual purpose and style without modifying its emblematic brand.
Defining CAPTURE’s depth of capability in Strategy and Design complimented the existing branding, to create a three-layered artistic direction, allowing the ‘C’ to frame the visual concept, revealing elements of each capability as required.
Stationary & Corporative Styleguide
CAPTURE is the whole brand concept; its brandmark colour is the covering layer for all that lies beneath. The stationary design remains untouched from its essence, and it is shown unharmed with a primarily flat colour (red) while keeping the contrast back and white to reveal the content.
The Typeface is GT Super, a classical serif born from the main logotype that prints seriousness, experience and former elegance that has been with the brand since day one.
Credits
Executive Creative Direction: Adam Schirmer
Art Direction: Lany Yung
Design, Animation and Motion: Juan Camilo Beltran [AKA: jcspotlight]
Design, Animation and Motion: Juan Camilo Beltran [AKA: jcspotlight]
