PROBLEM
Lavazza was ready to launch its first iced coffee during
the hottest summer in European history.
No one wants to drink warm iced coffee,
so how can you keep it fresh while carrying it around?
SOLUTION
Collaborating with Danilo Paura, the Italian designer who mixes streetwear
and tailoring, Lavazza created a limited edition bag.
The Ice Bag both keeps the coffee fresh and turns whoever is wearing
it into a walking advertisement of Lavazza’s new product.
DROP
The ice bag was launched at the Milano Fashion Week SS 2022 during the Danilo Paura show. Lavazza started an editorial partnership with the biggest online streetwear magazine in Italy: Outpump. In order to create hype, the limited edition of the ice bag was sent to a series of streetwear influencers and Italian musicians.
Executive Creative Director: Alessandro Sciarpelletti
Executive Creative Production Director: Daniele Piazza
Creative Director: Paulo Gonzalez, Mattia Lacchini
Creative Supervisor: Michele Vicari
Mid-Weight Creative: Lorenzo Canazza
Art Director: Paolo Palazzo
Head of Client Services: Miguel Lima
Account Director: Paola Tonetti, Elisabetta Andreoli
Senior Account Manager: Ilario Ruffini
Account Executive: Andrea Dagoberto Belloni
Writer: Ilaria Marittimo
Editorial Supervisor: Alessandro Romeo
Editor: Federica Mordini
Head of Strategy: Bruno Tecci
Strategy Supervisor: Francesco Marcucci
Strategist: Marco Picardi
PR Manager: Sabrina Varaldo
PR Assitant: Lara Codecasa
Head of Studios: Sandro Amabili
Producer: Leopoldo Dondena
Regia: Rocco Brandini
Fotografo: Francesco Berra
DOP: Michele Vairo
Mid-weight Content Specialist: Dario Sepe
Content Specialist: Max Finotti
