Red Notice is a proudly American action & adventure movie full of twists and turns.
That’s what in Italy is called “Americanata": something bold, adrenalinic and surprising.
Deep down, Italians love "Americanate".
That’s why we decided to pair Netflix's most American movie ever with the most American food ever:
Hawaiian Pizza.
We partnered with Domino's Pizza and created "The Perfect Americanata", an exclusive promo that allowed anyone to receive a completely free Hawaiian Pizza directly at home.
We redesigned Domino's pizza boxes, linking them to our initiative.
We also created a very special two-level pizza box for selected influencers, in which we included even some gadgets to experience the Perfect Americanata at home.
The promo was available in 3 Italian cities (Milan, Rome and Turin), so we created
a dedicated landing page to allow customers to easily order the Perfect Americanata.
We partnered with strong and vertical editorial realities, in order to explore the most relevant ingredients of Americanata: from action genre and rule of cool, to bromance, outfits and snacks.
Agency: DUDE
Chief Creative Officers & Partners: Livio Basoli & Lorenzo Picchiotti
Creative Directors: Davide Labò & Luca Riva
Senior Copywriter: Andrea Galanti
Art Directors: Antonio Gambino; Luca Poldelmengo
Copywriter: Elisabetta Cavanna
Client Service Director: Elena Panza
Senior Account Manager: Piera Colasante
Account Executive: Giulia Visconti
Strategy Director: Marco Mammino
Head of Content: Ludovica D’Aquino
Social Media Strategist: Elisa Fiorentini
Social Media Manager: Alessandro Magnani
Integrated Production Director: Matteo Pecorari
Head of Events and Special Projects: Laura Boy
AV Producer: Valentina Squillace
Producers: Valeria Mazzotta; Alice Cigada
Producer Intern: Beatrice Latini
Digital Executive: Mirko Mantellato
Director: Alessandro Best
Head of Physical Production: Simone Raddi
Post Production Supervisor: Seba Morando
Film Editor: Valentina Stefania Renna
Motion Graphic Designers: Dario Lipani; Gabriele Frigimelica
