Despina Zapanti's profile

Project: Approaching To Make Our Own Brand Name

Project: Let's approach to make our own brand name. That is, a personal logo (as a unit and not as a company).

Color palette that we believe represents us. For reference, we find 10 words that we think fit our work. Drafts that lead to the logo (not in cartoons) like things that have shaped our personality. (the drafts, to be made on rice paper).

Πρότζεκτ: Να προσεγγίσουμε να φτιάξουμε το δικό μας brand name. Προσωπικό λογότυπο δηλαδή (ως μονάδα και όχι ως εταιρεία).

Χρωματική παλέτα που πιστεύουμε ότι αντιπροσωπεύει εμάς. Για reference, βρίσκουμε 10 λέξεις που πιστεύουμε ότι ταιριάζουν στη δουλειά μας. Προσχέδια που οδηγούν στο λογότυπο (όχι σε καρτούν) σιν πράγματα που έχουν διαμορφώσει την προσωπικότητα μας. (τα προσχέδια, να γίνουν σε ριζόχαρτο).

Πάρτε μία εικόνα από το moodboard το οποίο περιέχει πράγματα τα οποία έχουν διαμορφώσει την προσωπικότητα μου και τους 10 λόγους τους οποίους σκέφτηκα ότι ταιριάζουν με τη δουλειά μου.

Take a look at the moodboard which contains things that have shaped my personality and the 10 reasons I thought they fit my work. And the last slide contains all the logo designes I had thought of for this project. It was hard for me not gonna lie but I was glad I could think of so many design ideas.

You'll have a better look of this moodboard as seperated slides because the quality sucks. (This project also, is from year 1 so excuse me for how my drawings looked back then)

(Tried to make the quality look better via Photoshop, that's why I upload this twice in a normal and in a lighten version)
(Seperated slides of the moodboard for better viewing purposes)
The moodboard with the concept logo designs.
Then, I had moved into the idea of choosing what logo designs I liked best to design professional cards and as you can see, I chose these ones to create cards designs of. Next slides are the professional newsletter folders I crafted myself with the use of paper sheets (excuse me for the other one, I kinda messed it up) with the logo names of the two versions for myself as a unit (and not as a company) as like I did with the professional card designs. And last two slides are designs of the two versions for myself as a unit as well for a version of computer newsletter design. I used Loretta, my first ever sonic character, as the mascot of this project because well, not only she was the first sonic character I had ever created but I chose her to be the mascot of my YouTube channel I use as a hobby to upload animations and stuff so I was like "Why not choosing her as the mascot of this project? After all, she, along with many other fictional characters define/shaped who I am." That's why she played a role to this project.

That's all about that.

Thank you for your interest.

P.S. No need to ask for my written permission in case you'd like to use or draw Loretta for something you'd like to use her for, you're free to do this the way you want but do not forget about crediting me properly(by that I mean, by mentioning my name aka tagging me).Proper credits to original creators/artists are not counting as a theft like some people claim. They count as respect, honor and appreciation to the original creator by giving them the proper credits for the work they've done. Without them, it is counting as a theft. You have to be careful because many people have the intention to steal and some other ones have the intention to accuse you of stealing while you don't since you're safe by having given credits.

P.S. 2. Here's Loretta's full body drawing and of course in colours.
Project: Approaching To Make Our Own Brand Name
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Project: Approaching To Make Our Own Brand Name

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