Maremoto Originais
Client: Maremoto | Project: Branding
Maremoto is the result of ten years of work with podcasts and communication. With their team formed by the best professionals in the market, they help companies to position themselves, developing great content to be listened to by the greatest number of people.
As the largest podcast company in Brazil, having produced great works such as Mamilos and Projetos Humanos, Maremoto realized that people did not know its magnitude. That's when the idea of developing an original and rich content called “Originais Maremoto” arose.
Our challenge is to transmit all the strength, originality and specialty of Maremoto in its new communication front, in a series of 3 podcasts embraced by the "Originais Maremoto" label, with special content created by the house, each one with a referring title to the sea theme.We attributed symbols that could convey their concept to the visual identity and, in this way, we prioritized the waves. In addition to being a symbol of Maremoto, they have in their movement the way to propagate throughout the ocean. And how to equalize this movement in an image?
Sound mapping
We came to the thought that, in the same way that Maremoto is propagated through sound/audio, we could base ourselves on this same concept. By capturing sounds from the sea, we transform your sound into a message, or rather, into an image. With the digital audios captured and converted into analog waves, we used the waveforms to build the symbol of the “Maremoto Originais”.
