Feeding the street with f*cking awesome food and attitude
RÉU
SERVICES
BRAND / EXPERIENCE
LOCATION
PORTO ALEGRE, BRAZIL
YEAR
2021
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Feed the street and feed off the street. It was with this spirit that Réu Rango + Bira was born: a brand with a lot of attitude and personality, built by street art elements and inspired by icons and movements from urban culture. The first unit from Réu was inaugurated in Porto Alegre's downtown, in Brazil and in a street full of pubs, young people and street art. Although, the project as a whole (brand + experience) was designed to conquer the world.
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(EN)
Réu is the new pub of Grupo Céu, a famous entertainment group from Porto Alegre, Brazil, which focuses on young people connected to street art, surfing and skateboarding. Its pubs, such as Céu Bar and Art, based in Porto Alegre too, are examples of this brand positioning.
Réu is for those who are looking for an alternative hang out. From Heaven to Hell - which, in Portuguese, is pronounced "RÉU" - its a space that feeds the street with attitude and a f*cking good food. Unlike the other pubs of Céu Group, the Réu's main attributes focus on its burgers and its customization model to prepare the food.
Street art, good and loud music, beer, youth, dirty sidewalks, skateboarding, attitude... For those who enjoy the urban lifestyle, welcome to Réu.
(PT)
O bar é o novo empreendimento do grupo Céu, famoso grupo de entretenimento de Porto Alegre que tem o foco naquele jovem ligado a arte de rua, ao surf e ao skate. Seus bares, como o Céu Bar e Arte, em Porto Alegre são exemplos desse posicionamento.
O Réu é pra quem tá procurando um rolê alternativo. Do Céu ao inferno - do inglês, hell. Do Porto Alegrense, Réu. Um espaço que alimenta a rua com atitude e rango foda. Diferente dos demais bares do grupo, o Réu tem nos seus burgers e no modelo de customização do rango seus principais atributos.
Arte de rua, sonzeira, cerveja, juventude, calçada suja, skate, atitude... Pra quem curte a rua, bem-vindo ao Réu.
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