bbq&grill product line packaging design

Mmm, what a fragrance! The fragrance one can recognize from afar. The fragrance of country holidays and weekends. The fragrance of grilled juicy meat. With notes of juniper, nutmeg, or even Sichuan pepper!
Now you understand?! There is no secret ingredient. And the secret of your friend's signature shish-kebab is revealed!
Concept

TM "Mriya" has released a new line of condiments for grilling and barbecue, and, traditionally, we created its design. We decided to reconcile the contraries in it: brutality and refinement, passion and good manners. A greedy desire to tear up a delicious steak with your hands — and restrained royal etiquette. And you’re unconsciously reaching out your hands for a well-fried steak, just taken off from the grill, but you still need to wait for others to sit at the table.

Ah, we'd rather tell you about the design. We chose dark red as the primary color. Like the shade of a juicy fried piece of meat on a burning hot surface. The color of passion, natural desires, and instincts. Show us the one who can resist the aroma of fried ribs, chicken legs, or steak seasoned with rosemary and smoked paprika. At the same time, it is a classic color associated with refinement and elegance. And the tongues of fire in the background convey the aroma of smoke and fried meat. We added the packaging with its image to make everyone's mouth water right in the store.
With a design marker, we highlighted the spices that create a unique flavor profile for each of the BBQ&GRILL condiments.
— Is everyone at the table already?
— Yeah.
— Can I eat finally?!
— Go ahead!
bbq&grill product line packaging design
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