Salami Sub, Brand identity design

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SALAMI SUB

Brand identity design. | Nakuru, Kenya. | 2021

Brief_

Salami-Sub is a fast food restaurant in Nakuru, Kenya. They have been in a pilot phase since early 2021 and want to take things a notch higher. Their targest market segment is the general population, however they put more emphasis on the youth who consume fast foods more. Other than that, Salami Sub will also have a Salami butchery, wehere they will be dealing more in Pork and pork products hence the name salami.

Salami (/səˈlɑːmi/ sə-LAH-mee) is a cured sausage consisting of fermented and air-dried meat, typically pork. Historically, salami was popular among Southern, Eastern, and Central Europeans because it can be stored at room temperature for up to 40 days once cut, supplementing a potentially meager or inconsistent supply of fresh meat. ~wikipedia. Salami-Sub products are mostly pork based which makes this name suitable. Other than that, the name is easy to pronounce, memorable and relatable; this makes the brand more prominent and easily marketable.

Concept_

They aim to expand and create a strong presence not just in Nakuru but across major cities. To achieve this, Salami-Sub should be bold, distinct and easy to place, trace and interprete. To capture attention, vibrance will be a major factor especially since the main target is youths.

Salami-Sub as a fast food serves finger licking inepensive food and drinks.this makes it affordable and relatable for the common mwananchi. The foods are from local recipes but with a great modern touch, giving it a unique taste- heace the redefination- street food redefined.

The idea behind this creation was bowls. Bowls are the basic utensils used for fast food service. Bowls are mainly associated with food. They are easy to use, cleant, maintain; and they are inexpensive too. These to are the defining qualitied for Salami-Sub, making bowls the ideal representation. in adition to this, steam on the bowls gave us the opportunity to add SS initials for Salami-sub.