Project insight
Chick-n-Coop, a small Hof Brau style restaurant in dire need of more customers. The goal was to re-brand and update the restaurant’s menu to attract a younger demographic. I chose to use modern, yet retro typefaces to appeal to the younger demographic. The new look and feel of Chick-n-Coop creates an inviting and charing personality that will leave everyone saying “Coop there it is.”
