Base on the essay "Why does the art direction and copywriting of an advertisement need to have multiple versions for worldwide application?", I created an art work" 你成為了屍體的墳墓 You become a grave of corpses.“
In the essay, I found the Art direction in adverts often requires different forms of art direction and plans before publishing it worldwide. In these adverts that appear in different countries/markets, every country has its differences in how they operate. For example, when you use the same vision for an advert worldwide, their copywriting would be different to capture a particular target audience. On the other hand, their copywriting would be the same worldwide and the same concept, but how they present in terms of visuals would be slightly different.
This work is an advertisement about promote vegetarianism. This is a deterrent advertisement. The advertisements aim to encourage more people to eat more vegetables instead of meat. The name of the advertisement is "You are the grave."
The target audience is teenagers and young people from all around the world. However, Every country has its own culture. They use different languages, sacrificial ceremonies, and other styles of tombstone. Therefore, the poster is going to have three different versions. Therefore, we need different art directions for visual and copywriting for the slogan.The main idea is pretty simple and easy to understand. The main idea is that people become the corpse's grave when they eat the stomach's meat.
In copywriting, the slogan is "You became the grave of the corpse.". The slogan has developed into three different languages; In Chinese, it becomes" 你成為了屍體的墳墓。" In Japanese, it be- comes「あなたは死体の墓になりました。」. Finally, in English, it becomes "You became the grave of the corpse.".
In the art direction, there will not be any meat in the visual of the poster. There are selling people to eat vegetarian food. Will be a grave with Chinese, Japanese, and western styles in different posters. The main ideas will not change. There will only change the sign of the tombstone and the sacrificial offering. As we know, Chinese people use incense when they worship their ancestors. Westen people usually wear flowers. There are different etiquette from each country.
