En Colombia los campesinos son los primeros en la cadena de producción, pero los últimos en ver ganancias. Por eso creamos un mercado
campesino por medio de Waze para conectar a los productores directamente con los compradores finales.
Agency: SANCHO BBDO
Client: BANCOLOMBIA
Chief Creative Officer: Mario Lagos / Hugo Corredor / Giovanni Martinez
Creative Director: Rodrigo Uribe
Copywriter: Cristian Díaz
Art Directors: Javier Aparicio / Daniel Matamoros / Alejandro Nariño
Production: Dmente
Postproduction: Sebastian Orozco
El Dorado Fest 2021
Grand Prix - Direct
Grand Prix - Direct
Gold - Mobile
Gold - Sustainable Development
Silver - Media
Silver - Creative E-Commerce
Silver - Brand Experience & Activation
Effie LATAM 2022
Bronze - Experiential Marketing
D&AD 2022
Shortlist - E-Commerce / Customer Journey.
Shortlist - E-Commerce / Customer Journey.
Shortlist - Direct Marketing / Use of Smart Device & Voice Assistants
Shortlist - Interactive / Utility - Ecommerce
The Webby Awards 2022
Nominee - Advertising, Media & PR / Corporate Social Responsibility Campaign 2022
Nominee - Advertising, Media & PR / Corporate Social Responsibility Campaign 2022
