Year of Work _ 2009

TV commercial, Billboard, Web banner.

 

Woncashing is one of the big loan company in Korea. In 2008-9, the reputations about loan companies were very bad. Therefore, it needed to be more familiar and rememberable phone number. Decided solution was humourous approch and unique visual style to solve those problems.

The 15 seconds song says only the brand name and phone number with 6 and 4 times each. This addictive commercial song and dances spreaded out very quickly through SNS.