SUCKS WAS BORN FROM A CONCEPT: ONLY THOSE WHO REALLY LOVE SOMETHING, KNOW HOW MUCH IT SUCKS.
It's much more than a brand of clothing or t-shirts, Sucks is a lifestyle brand, a community of people that through statements, provokes brands, industries, and personalities. It speaks primarily to the world of creative industries, such as advertising, design, and fashion.
Sucks wants to reveal the hypocrisies of these realities and allow everyone to scream how much something we devote ourselves sucks. Accompanying the story is a biting and irreverent tone of voice, which starts from social networks and invades the streets of fashion week and billboards in the center for the big brands.
Sucks wants to reveal the hypocrisies of these realities and allow everyone to scream how much something we devote ourselves sucks. Accompanying the story is a biting and irreverent tone of voice, which starts from social networks and invades the streets of fashion week and billboards in the center for the big brands.
The logo has been developed to become an integral part of the products and messages. The initial underscore is a dynamic element, which from time to time gives space to the critical messages that have been the protagonists of our products up until now. This makes the logo always different and memorable, because it becomes an integral part of the concepts we develop. The brand identity, bold and direct, is structured to accommodate different visual worlds and messages. Graphics, typography and photography blend together without too many frills, just like the tone of voice.
