Road Safety Campaign for Bangladesh
The brief
To create a campaign that focuses on the importance of Road Safety in Bangladesh. Road safety from the aspect of;
Humans as drivers and pedestrians
How serious is this problem?
• According to Road Safety Foundation (RSF), the accident rate increased by 25.58% while fatalities rose by 8.76% in January compared to the same period last year.
• At least 445 lives were lost in 340 road accidents in January 2020, according to RSF.
• In a report released in February last year, the World Bank said Bangladesh needs to invest an estimated US $7.8 billion over the next decade to halve its road crash fatalities.
• The report attributed the high death rate on Bangladesh’s roads to a lack of investment in systemic, targeted, and sustained road safety programs.
Source: https://www.dhakatribune.com/bangladesh/2021/04/07/cng-driver-killed-in-dhaka-road-accident
Our approach
We recommend focusing on DISTRACTED DRIVING in our core message as it is one of the major reasons for accidents in Bangladesh (and around the world).
IDEA:
For every little mistake we make, life generously gives us another chance. Another chance to learn our lessons and be wiser the next time. But when we make mistakes on the road, life fails to come to our rescue. Because, the truth is, when it comes to road accidents, there are…
#NoSecondChances
link for the published campaign: https://www.facebook.com/TataMotorsBangladesh/
Thank you!
