Origen
Illustration for wine packaging Origen for Clos Montblanc
"With this wine called Origen, Clos Montblanc dare to emulate the wine made in the Cistercian monasteries in Catalonia in the 14th century."
Art direction is focused on a serious, close-looking and international-language but needed something that made it attractive, easy to remember and with a naughty point.
The idea is to play with Darwin's Origin (DARWINE) the evolution of winemaking made by a cirster monk, and give him funny touches, small details that you have to look for in the illustration.
The monk character was created with an endearing but naughty personality. An illustration that at first glance is serious. But when you look closer is charming and funny.
Client: Clos Montblanc
Art direction by Gerard Riu Design
