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Portfolio by head.in.the.clouds.design
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Storyland >Typographic
Poster Design
>Storyland's poster was designed to advertise an interactive children's book exhibit held at The Reading Museum in Pennsylvania. In this poster's composition, type is used as its primary visual element. The split-complimentary color scheme of blues, oranges, and yellows along with a single font, PT Sans Caption, was used to create a bright and exciting feeling for this hands on installation.
Building 7 Yoga >Marketing Campaign Design
(Building 7 Yoga's logo and heading, Build Yourself, were sourced images for this ad campaign, NYIAD assignment)
(Building 7 Yoga's logo and heading, Build Yourself, were sourced images for this ad campaign, NYIAD assignment)
>Building 7 Yoga Ad Campaign's purpose is to gain new members. Advertisements were created for Instagram and Facebook along with several other display ads. Building 7 Yoga's studio is located in a small urban city of Reading, Pennsylvania. The purpose of this design was to further develop their headline of "Build Yourself". I chose to spotlight a figure of a woman rising from the streets, a dilapidated building, and a city parking lot in her strong yoga pose. I loved seeing the yoga figure painted in a bright and vibrant magenta color. She becomes the energy and focus of the advertisements.
St. Lucia Hyperion >Album Cover Design
>St. Lucia's Hyperion Album Cover was created as a redesign. The style of this cover supports St. Lucia's uplifting 80's and 90's-influenced, synth-driven pop sound. Visual elements were created from sourced imagery. Colors were chosen using a compound color scheme of yellow-orange, blue, and purple. The overall appearance of this image exemplifies the sound of their music, which is of time and space, floating, and freedom.
Fashion >Social Media Ad Design
>These fashion focused Social Media Ads were designed to create a message that targets a younger generation smiling and having the time of their lives. Even though each ad has a different complimentary color scheme; they are unified by the adjustments that had been made to the brightness and contrast of all the images. Adobe Illustrator was used for the small vector graphics and the design was then completed in Adobe Photoshop.
Author Eric Carle >Children's Book Series Design
>The Eric Carle Book Covers are a redesign of the late author's beautiful books. These images began as drawings, which I then hand-painted and later rendered in Adobe Illustrator. I used the same color palette as his books which are essentially a rainbow of colors. I imagined these images to be the grown-up versions of Eric Carle's artwork. They are expressive by displaying bewilderment and disorder, but are still energetic and filled with hope.
Disney's Raya Themed Birthday Party >Invitation Design
(Walt Disney2021, Raya and the Last Dragon, Sisu)
>The Raya Birthday Party Invitation is my modern and elegant interpretation of Disney's Raya and the Last Dragon. I have used Disney's Sisu dragon along with fonts (Impetus Inline, Skia Extended, and Zapfino Regular) and watercolor to create a unified composition. My soon to be 5 year old daughter was my client; she is extremely happy with the final product.
