- D E B U T V I D E O -
In early 2021, international retailers backlash grows over claims of abuses in the cotton-growing Xinjiang. Celebrity Wang Yi Bo, an ambassador of NIKE, cut ties with all international brands, and opportunity arose to partner with China's very own sports brand, ANTA. Within weeks, we scrabbled to get all the creative and production in place.
- K E Y V I S U A L S -
- T E A S E R -
- B E H I N D -
