Gamers are always looking for tricks to save their avatar's lives, but there’s a trick
they never have looked for: the one that saves their own life.
they never have looked for: the one that saves their own life.
Agency
SANCHO BBDO
Client
Liga Colombiana Contra el Cáncer
Chief Creative Officer
Mario Lagos / Hugo Corredor / Giovanni Martinez / Sergio León
Executive Creative Director
Rodrigo Uribe
Creative Directors
Cristian Camilo Díaz / Daniel Matamoros
Art Directors
Javier Aparicio / Alejandro Nariño
Copywriters
Cristian Camilo Díaz / Camilo Garzón
Postproduction
Villanos / Flare
SANCHO BBDO
Client
Liga Colombiana Contra el Cáncer
Chief Creative Officer
Mario Lagos / Hugo Corredor / Giovanni Martinez / Sergio León
Executive Creative Director
Rodrigo Uribe
Creative Directors
Cristian Camilo Díaz / Daniel Matamoros
Art Directors
Javier Aparicio / Alejandro Nariño
Copywriters
Cristian Camilo Díaz / Camilo Garzón
Postproduction
Villanos / Flare
El Dorado Fest 2021
Bronze - Direct
Bronze - Direct
Bronze - Digital
Bronze - Social & Influencer
The One Show 2022
Shortlist - Direct Marketing - Health & Wellness
Effie Colombia 2022
ORO - Sin ánimo de lucro
Shortlist - Direct Marketing - Health & Wellness
Effie Colombia 2022
ORO - Sin ánimo de lucro
