Say hello to the new Narvesen! Narvesen, with its more than 100-year-old history,
has always adapted to its customers' needs - from magazines and newspapers,
to lotteries and snacks. The convenience sector is now undergoing a major change,
and Narvesen saw the need for assistance from Grid branding to develop a new strategy and establish new visual measures and brand elements that respond to the change.

Revitalization of Narvesen's visual identity
The strategy process resulted in a revitalization of the brand which laid the foundation
for several changes - from signage and store to communication and visual identity.
 The new visual identity has been drawn away from the traditional blue color and the colorful rainbow spectrum, and into a muted and simplified color palette, so that Narvesen will be experienced to a greater extent as a food destination.The logo symbol
is highlighted as a sender across communication surfaces - from signage on facades
to animated signatures on digital surfaces.The image style is updated, where food quality is in focus and the products are the hero. Existing typography has been further
developed: a more space-saving and forward-leaning style has been chosen for the
main font. In contrast to this, a 'softer' support font has been chosen which provides
some references to Narvesen's history.

Illustrations by Darling Clementine, Byhands