Halloween content creation for M&M’S® Portugal Facebook.
Following the practice of knocking on doors asking for trick or treat, created social media content
with M&M’S® characters and different door options for followers choose which one to open.
The brand's response showed whether or not the character would escape of having a scare.
*door assets from TREAT TOWN™ (first-ever virtual trick-or-treating experience) app launched by Mars Wrigley*