This project was realised for AMSA (Milan cleansing department) during the class of Visual Communication Design in Politecnico di Milano.
Our aim was to made aware about the glass bottle that pollute Milano's nightlifes area, with a social advertising
focused on younger.
In our group we tought about a sort of mascot for this social campaign, so we had created her
Beerboring, as we called her, is a bottle who annoy everyone around her talking endlessly.
This mascot represent the annoying problem of glass bottle left on the ground, and try to make it visible to our target.
We used this kind of solution following some trending youtube videos to make it easy remindable and pervading.
This mascot represent the annoying problem of glass bottle left on the ground, and try to make it visible to our target.
We used this kind of solution following some trending youtube videos to make it easy remindable and pervading.
