When I got on board with the team at Raw Design studio, little did I know that I would be part of an ongoing branding project for an international hotel chain that has an established presence all over the Middle East. As a visual designer, the scope of work was diverse and I had the opportunity to work with a stellar team to design a suite of branding
mock-ups for each concept.
mock-ups for each concept.
The team had developed three options for the clients to choose the right direction for the brand. My role in developing mockups, branding materials, marketing assets and promotion videos showcasing the story of each logo direction helped the team reach the finish line.
We had to address various aspects of a hotel that can be used as a medium for branding. So we looked at signages, patterns, symbols and graphic elements to apply on medium such as the lobby, kitchen cutlery, toiletries and uniforms.
DIRECTION 1:
SOCIAL ENERGY
DIRECTION 2:
GLIMPSE OF THE CITY
DIRECTION 3:
CITY GATES, OPEN DOORS
