Dousserie - In your best moments
Brand strategy, naming, visual identity and collaterals for a patisserie from Belo Horizonte.
For Dousserie, patisserie can turn any moment in delicious memories. With creativity, passion for its craft, humanity and delight, the brand strategy builds a emotional and very personal narrative.
The visual identity reflects the delicacy and elegance found in the pastries and positions the business as a luxury, bon vivant brand.
