Brief: Cheeky Buds Designer Toy
Client: Designworks College Student Brief
Client: Designworks College Student Brief
The eco-earphone retailer Cheeky Buds focus their branding on being 'fun and edgy', passionately producing quality sound that is eco-friendly. This brief required the design of a limited edition designer toy, constructed and packaged, to help boost sales of their existing 'Midnight Black' earphones by appealing to a target market of all ages.
My concept is based around the coming together of space and music with the idea that Cheeky Buds earphones produce sound that is 'out of this world.'
Apaceo is the Cheeky Buds' monkey mascot's astronaut alter ego – where the speed of sound (pace) and the landing on Apollo 11 make his name unique to the brand. Created out of environmentally friendly polymer clay and non-toxic paints, the toy aids the company's vision and includes glow-in-the-dark elements that add marketable value to the product. The packaging has been designed to reflect a vintage 1960s tone drawing from the era of Apollo 11 and includes various articles about Apaceo adventures on the moon.
