BanaBak is P&G's mobile platform which offers special deals to young people, presents points to users for every P&G product they buy using its receipt scanning technology and gamification model, where the users are able to utilize their points in the form of discounts and various advantages.
"BanaBak" means "Look at Me" in Turkish.
So we created a modern, colorful and playful visual identity and made all those young people look 👀
👀 Creative Team: Sami Basut, Aksel Ceylan 👀 Director: Elif Kalkan 👀
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Legal Disclaimer: Photographs have being used for proposal purposes only. Copyright of each featured photograph are the intellectual property of their respective owners.
The final product might have minor differences than the proposed presentation.
