From March of 2014 until February of 2015 I redesigned the existing product line and all new brands as a brewery employee in Ithaca, New York. As a co-worker said, I jumped on to a moving train. The work was had a heavy print focus (three different packaging types per beer) featuring illustrations I made, custom type I designed, and a lot of corresponding digital components (photo, video production, web design and dev), and marketing materials (for the sales team, social media, etc.). I created fresh merchandise for the Taproom addition to new menus (food and drink), apparel (shirts and hats), and signage. I created a custom Wordpress theme as well. It was one year of work designed to last 3-6 years and create a cohesive brand and style guide along the way.

I came to Ithaca Beer with a background that was primary from a design agency. I had created packaging for clients, illustrations for various purposes, video and photo work for a few work-related and personal purposes, and a my own fonts (for both commercial and open source outlets). But this opportunity allowed me to combine all of these things, which is good because they all had to work well with one another. And once these things were made, I was responsible for getting them out on social (Insta, Twitter, Facebook, and Untappd). Since my employment at Ithaca Beer Co, I have done a little ongoing freelance work with them, which is always nice 👍

Thanks for checking this out. It's worth noting that all of these designs were in use for at least a year, and some are still in use. Others–like my favorite Cascazilla–have been updated (not by me) for various reasons. Nothing but love for Ithaca Beer Co. I'm thirsty.

My site: tyfromtheinternet.com

My company: relays