Kellogg's - Coco Pops Big 5
The ask:
Launch Kellogg's exciting local cereal innovation called Coco Pops Big 5 to South Africa.
The idea:
Kellogg's Coco Pops brings adventure (and the Big 5!) right to your breakfast table! Simply take a big bite of the chocolatey new paw-shaped Coco Pops and be amazed as Coco the tour guide leads his Big 5 pals onto your kitchen counter.
This BIG and exciting campaign came to life across digital, in-store and PR channels to the delight of Coco Pops fans across South Africa.
The work:
