THE CONTEXT: Through the launching of a vibrant new version, Pepsi in Mexico wanted to gain territory and connect with a younger generation, a generation that doesn't live by the rules or what the society expect, a generation that has only one enemy, the boring routine of standing still.
THE IDEA: We created in the course of two years, two audiovisual pieces that built a whole new space for Pepsi to connect with this audience, through an engaging visual language and powerful music tracks, that became sort of an anthem for this new episode in the history of Pepsi in Mexico.
BREAK OUT OF IT
EAT, SLEEP, TRY, REPEAT
DIRECTORS: Alaska
PRODUCTION HOUSE: Oriental Films
