One of the most culturally significant events in the South African calendar is graduation.This is especially significant for African families as they were denied the opportunity to study or graduate because of apartheid. In our developing country, it is a very big deal to graduate and is a community celebration and affair.

But, during lockdown in 2020, South Africans were denied the opportunity to celebrate this enormous milestone with thousands of families.

Our idea was to recreate and surprise Khanyisile with a graduation celebration from her familiy. Due to COVID restrictions, we could not involve her wider family and community, but Nestle Cremora made sure it was a profound and powerful moment for all South Africans to enjoy none the less.

Rather than just a 30-second advert, we took the opportunity to make a film piece of content to tell the whole story - the story of Khanyisile and her graduation surprise. #MakeMoreMemories