Introduction

Azul is an open-source Java development tools and runtimes provider. The multinational company is working very hard to become the world's most trusted open-source Java platform, delivered by the world's most expert Java engineering team.

Communication and marketing challenge

Azul is a company widely known for its efficiency and technical strength. With hard work, the company has become one of the leaders in its industry. 

But as is often the case with technology companies, communications do not usually land in the best way (speeches with many technicalities or too complex, etc.) 

Therefore, for six months we proposed different communication strategies to the company, based on content marketing closer to customers (without neglecting the technical elements of the company). The goal was to achieve greater engagement with the audience.

Azul later assumed many of the elements raised in this period for the official launch of its new corporate image.

In this excerpt, you will see some elements that we made for the company.
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It’s that time of year again: It’s Oracle’s fiscal year-end ⚠️⚠️⚠️

❓Are you at risk of an Oracle end-of-year audit
❓Is your Oracle Java SE Runtime Environment in compliance
❓Are you sufficiently licensed from a server and desktop perspective
❓How much would it cost to become fully compliant

One last question:
Are you available to connect to discuss #SwitchToAzul and your specific needs?
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Did you know Zing will take advantage of memory in modern hardware, as high as 20 terabytes per JVM process?⚡

Take a look:
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Pursuing architectures and application designs not practical with existing Java platforms is possible:

Have you considered what your application could accomplish with 50 GB heaps, or even 8 TB heaps?

...Or even a few hundred MBs when using containers. All with no extra GC penalty (or tuning)?

[The possibilities are endless]:

You can write Java that looks like Java (or Kotlin, Scala, or JRuby, or Clojure), using skills of the 9+ million Java developers worldwide.
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Here's some key points:

⚡ Zing maximizes Number of Messages handled by Kafka Servers
and Clusters, and minimize the time taken to process them.

⚡ Zing is proven to reduce median latency and eliminates SLA-violating outliers.

⚡ Zing does not require larger heaps.

⚡ Zing reduces Zookeeper glitches to ensure consistent Kafka performance.

⚡ Zing reduces Numbers of Cloud or Server Instances.

⚡ Zing improves Quality of Service [QoS] for Kafka based applications.
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"In this document, we will explain basic notions of Apache Kafka, its benefits, and why the largest companies in the world handle their data in Kafka.

Next, we will delve into the value that our Azul Zing tool provides. Zing can relieve teams from having to constantly tune parameters for tools such as Cassandra, Kafka, Elastic, Hadoop NameNode.

It can eliminate cluster pauses and outages right out of the box. You will see the largest picture of why the Kafka- Java integration is greatly improved with Azul Zing."

Read «here».
Customer Satisfaction has never been more important: Drive better results from your Kafka-Java integration with Azul Zing (2021) [Read here].
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