Coke completes any meal. 

To show this, I turned the iconic Coke ribbon into a graphical steam effect above different types of food – clearly communicating the message in any language or location.

Agency:

Ogilvy Shanghai 

Creative:

Mike Pearson, Group Creative Director, Ogilvy Shanghai

Michele Salati, Creative Director/Head of Art, Ogilvy Hong Kong

Michele Salati, Art Director

Asela Marcelline, Copywriter

N&MS, Illustrators 

Account:

Queenie Shou, Account Director, Ogilvy Shanghai

Client:

Charlotte Sng, Creative Director, Greater China

Steve Llewellyn, Design & Production Excellence Director, Greater China