This print ad was in response to a Longhand contest, judged by Neil French and Indra Sinha. It was nominated as one of the best pieces.
Brief: Create a print ad that would make Gambler, a whiskey sold in pouches, appear appealing to whiskey loyalists. .
Problem: No whiskey lover liked consuming whiskey from pouches. the concept itself sounded extremely downmarket.
This ad was in response to a Longhand contest, judged by Neil French and Indra Sinha.
The Brief: Create an ad for Gambler whiskey, which came in a pouch.
The problem: Whiskey lovers do not like consuming whiskey from pouches. For this reason, nobody went for Gambler.
Our Aim: To change the perception regarding whiskey in pouches.
This piece got shortlisted.
