For an assignment to redesign current packaging, I chose to repackage chip containers, specifically for Sunchips, with an uncrushable box that fits well in your hand. I've never understood why something so breakable as chips were contained in a package that is so easy to crush. I used descriptions of each flavor for the handwritten illustrations and a bright color scheme to reflect the brand's focus on the use of the sun.

For an assignment to redesign current packaging, I chose to repackage chip containers, specifically for sunchips, with an uncrushable box that fits well in your hand. I've never understood why something so breakable like chips were contained in a package that is so easy to crush. I used descriptions of each flavor for the handwritten illustrations and a bright color scheme to reflect the fact that the brand focuses on the use of the sun.