Tootor Branding
In July 2021, I started working for educational projects and one of them was Tootor.
Tootor is an app for tutoring students and not only - it is an agregator of teachers and students, it speaks both for those who want to teach and those who want to learn.
Teaming up with Raluca Rogoz we looked for the whole brand identity: we had to think of a list of namings, a communication strategy and visual communication. We've came up with a bunch of interesting ideas that now are part of Tootor branding.
The Solution
We came up with this app that gathers teachers to come up with teaching stuff for the moment so that children and young people in school could come here and learn. It's also a good idea for anyone who'd like to learn online, in a 1-1 situation.
There is still a lot of work to do on this kind of platform - it's a lot of work that takes time and dedication, but we've got the identity and this is a crucial aspect of how we want to communicate to people.
Besides the logo and the brand book, we've also worked on some tweaks on the app itself and also created the website which gathers teachers to start creating content and start teaching kids in school.
Tootor is like a buddy that is there for you and helps you learn better, it's the glue between the professor and the student.
