The site in question is that of the GAM (Gallery of Modern Art, Milan). A person who would like to visit this place would expect to find on the web a current, dynamic, informative site… .mmm no. All we find is a page, with two logos, a navigation bar and three rectangles (when it says “be essential!”). Link: http://www.gam-milano.com/it/home/
What I wanted to do was first of all deepen my knowledge of this structure, try to extrapolate the most interesting points and convey to the user a navigation that had a link with the place, therefore pleasant, informative and clean.
The understated design is paired with modern typography. My goal is not to distract from the content, in fact, I chose a clean and current font: Ubuntu. I also use this typography as a decorative element when navigating the page, using a friendly color scheme.
What I wanted to do was first of all deepen my knowledge of this structure, try to extrapolate the most interesting points and convey to the user a navigation that had a link with the place, therefore pleasant, informative and clean.
The understated design is paired with modern typography. My goal is not to distract from the content, in fact, I chose a clean and current font: Ubuntu. I also use this typography as a decorative element when navigating the page, using a friendly color scheme.
