Danlac Line ®

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Danlac Line

Yogurt Light | 0 calorías

Danlac is a Peruvian brand of products made from 100% milk, without powdered milk, chemical restoratives, preservatives, or vegetable fats.
In 2019, Danlac launched the "Line" line on the Peruvian market, a yogurt designed to meet the needs of customers who seek to take care of themselves and consume a product that provides them with protein with 0% added sugar and total fat.

To connect with the benefits and characteristics of the brand, a handwritten logo was created that gives the sensation of freedom, movement and at the same time feels and looks light. The illustration we did for the label had to reflect the same features, but without departing from the style that the brand had already been working on in its other presentations and flavors.

That is why it is adopted for an illustration, simple, flat and without so many details that saturate the information that had to be relevant, but that in turn highlight two very important attributes, the use of 100% cow's milk and natural strawberry.

To this composition we added two figures to the sides that helped to focus the information and highlight it. But they also formed a curvaceous figure that reinforced the low-calorie concept, added to the use of the color green. It helped the product to stand out at the point of sale and transmit all its benefits and attributes.