Dr Lifestyle is a blog created by Monika Ciesielska, a dietitian supporting thousands of people in their fight to regain a healthy lifestyle. On a daily basis, Monika advices her clients in the field of nutrition, a balanced diet but also describes her travels and life inspiring others. Her most famous project is dedicated diets, developed on the basis of purchases in popular grocery stores.
Our task was to create a new visual identification. As a graphic theme of the brand we proposed a unique style of illustration – hand-painted with watercolors and then digitized. The style is kept in natural and vivid colors. In this convention, a set of over 70 original elements was created, from which graphic design and exceptional iconography were composed.
The new visual concept has been implemented into the key element of the project – a large, custom website designed in a desktop and mobile version. Besides standard elements, it includes an online store with Dr Lifestyle physical products as well as diets, courses and webinars. We have also designed a client panel for content management and use of purchased courses.
Scope:
– rebranding,
– visual identification,
– logo,
– iconography,
– original illustrations,
– office supplies,
– functional and graphic design of a website in the desktop and mobile version,
– functional and graphic design online store with a customer panel.
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We blur the boundaries between design and business.
Check out → www.inthesky.pl
