For World Book Day, PappaRich saw an opportunity to bring a taste of Malaysian food through stories. Much like Malaysian food, our local folktales are mind-blowing and full of flavour. However, they've been forgotten because they are dated and dull to look at. What if we could get the youth to look at these stories the way they look at fresh and exciting Instagram Stories?
Behind 'The Dragon Lovers' story execution...
Executive Creative Director: Alvin Teoh
Creative Directors: Jeremy Yeoh, Suryadipura Salleh
Assoc. Creative Director: Rachel Hoo
Senior Copywriter: Candice Chhoa
Art Directors/ Illustrators: Bobby Lai, Sara Chong, Jolian Chew, Nicky Chong, Sam Lai, France Chai
Writers: Xin Ying Peh, Fenner Zhafirry, Lysha Zulkifly, Zahir Mazlan
Account Director: RZ Chew
Project Manager: Chris Chan
Animators: NagaDDB Content Studio, Alan Tan
