If you don’t know it just yet, the Backdoor isn’t just a cocktail bar in Milan but the smallest bar in the world.
When it launched its brand new drink list, the bar came up with a limited edition of takeaway glasses: each one designed by a different artist from the Milanese scene. This is a glass dedicated to FUSETTONE, Backdoor’s most iconic drink: a combination of Bitter Fusetti and grapefruit soda.
To create a glass that matched its energy, we decided to capitalize on the bar’s speakeasy nature. We conveyed it through the world of crime-comics, combining a color palette based on the drink’s ingredients and a touch of black to recall its pop-inspired style.
When it launched its brand new drink list, the bar came up with a limited edition of takeaway glasses: each one designed by a different artist from the Milanese scene. This is a glass dedicated to FUSETTONE, Backdoor’s most iconic drink: a combination of Bitter Fusetti and grapefruit soda.
To create a glass that matched its energy, we decided to capitalize on the bar’s speakeasy nature. We conveyed it through the world of crime-comics, combining a color palette based on the drink’s ingredients and a touch of black to recall its pop-inspired style.
The projects was carried out in collaboration with Studio Pesca that coordinated both the work and the entire shooting.