Hello Tempayy
The new veg protein made from super beans.
The Indian population is largely vegetarian and yet the vegetarian platter is all too expected. Especially when it comes to protein, the options are limited and (excuse the pun) bland. That’s what Hello Tempayy endeavours to fix. By bringing an unfamiliar ingredient to the Indian market — tempeh. Unfamiliar but by no means less than. That’s where we come in.
Our task was to firstly introduce the ingredient. To an audience that may be hesitant to bring in something new. Second, to educate. And to do so without sounding prescriptive and boring. Because this versatile ingredient is anything but. So we did exactly what Hello Tempayy set out to - bring in some colour, create a fun world that shows various different things one little tempeh can do. And most importantly, build a whole lot of intrigue and curiosity for the ingredient.
A project done under Wieden + Kennedy Delhi
Creative Director: Namrata Phoolka
Copy Creative: Nainan Chopra
Creative Director: Namrata Phoolka
Copy Creative: Nainan Chopra
Video Director: Pawas Aakrsh
Art Director: Neha Malik
