Finally, a campaign just for moms.
Jet has drastically lost market share in infants wear over the past 4 years, a loss equivalent to R600 Million. They needed help getting moms to re-evaluate them and come back in-store. The problem? The baby market is extremely cluttered, competitive and almost all adverting looks the same.
The solution? A campaign so disruptive and customer centric that Moms wouldn’t be able to resist noticing Jet. It started with our purpose driven strategy to show moms that Jet gets them. Moms don’t have a second for themselves, so we wanted to give them a moment of ‘me time’ that they could really, really enjoy.
