For the release of the 580 ski shoe, Wed'ze entrusted us with the mission
to present the attributes of the product in two videos, one for
the male model and a second for the female model.
We therefore proposed an artistic direction from an original, minimalist and premium angle in order to bring out the variety.  
performance offered at an affordable price.

Each video had to be similar, presenting the same product, but highlighting the male / female variation. We therefore put the emphasis on a different colorimetry.

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