Supernova Tournaments
Logo and corporate identity for an eSports organization
Kuwait, Asia
About the Client
Supernova is an eSports organization that hosts eSports leagues and tournaments based in Kuwait.
The name of the company means the biggest explosion that humans have ever seen. Each blast
is the extremely bright, super-powerful explosion of a star.
Task
The company needed to develop a corporate identity that combines minimalism and simplicity and reflects brand values - a safe and fun environment for competitive eSports games.
The Solution
An identification system was developed for the company, which reflects the personality of the brand, a design that combines futurism and minimalism.
The logo consists of a symbolic and a font part. The symbolic part of the logo consists of simple elements that form the letter S rotated 45 degrees. If you reflect the sign, you can see the letter N. The typeface of the logo is typed in Tele Marines and manually changed in some places, it perfectly complements the iconic part of the logo.
The color palette of red krayola, dark blue is inspired by the shades of space and stars. The colors give the brand an atmosphere of competition, eSports immersion and seriousness.
