Art Directors Club Italia - Young Lions 2021
CONCEPT
Mission Possible is an experience designed for occasional supporters of UNHCR to be involved regularly in participating to their Mission. The name mocks the Mission Impossible colossal by giving it a positive twist, but the product keeps its seriousness and reliability through the adoption of already-used real data underlining the importance of the matter.
The visual identity’s aesthetic is inspired by secret agents’ reference imaginary. A contemporary graphical treatment, in combination to a d’antan inspiration, makes the action of being a supporter actively inclusive. The user’s involvement starts by receiving the mission brief in a physical KIT. Inside this file folder, the user will find real contents (such as reportage images, articles, papers) that will remind him/her of the emergency nature of the problem. On the brief’s letter, a QR code allows the download of our application, which will be the donation touchpoint. Through the app, the user will be informed with the accomplishments on UNHCR operations and will be reminded to partecipate repeatedly.
A visualization of real, live data, in combination with a ranking, gives the user back the sensation of results being obtained.
FUTURE DEVELOPMENTS
The more users will participate, the more successful the operations are going to be. People’s involvment could lead to new donors loyalization and a spontaneous advertisement as well. If Angels are regular donors, Agents are figures recruited to become so. The KIT could be updated on a regular base, with new and different gadgets and renewed calls to action. Influencers could be involved, by sending them the agents’ KIT and will be inspirational sources for a younger audience. Mission Possible could also become the inspiration for a docufilm people could feel touched by. This would also become one of the most concrete outputs of efforts made by UNHCR voulonteers, their stories, their experience.
